Multi-billion dollar corporations and ‘guru marketers knows the force of direct statements, and, most if not all of them use it.

Internet, televisions, sales letters etc… each and every one have command statements in their advertisements. Here are some of the command statements used in daily business advertisements: Act Now! Buy It Now! Call Now!
People are urged into action every time they see or hear a command statement.

It has the power to make a reader actually pick up the handset and order when otherwise he would have put it off if the command had not been given.

You can’t manage what the prospect does, but, by hearing or seeing a direct statement such as: ‘Order Now’ his impulse to act is heightened.. The notion of picking up the telephone to call is now fresh in his mind and because of your influence he might just act on it. Some people specifically need to be told what just they should do and astoundingly they will do it.

This is not all that difficult for you now, is it?

It has been confirmed through millions of dollars in testing sales letters and TV commercials both with and without direct copy. The differences in responses are astounding!

Your product/service may be seen as something splendid. “This is just ideal” may be the opinion of the product/service that you advertise. But unless you tell him to order now and show him a clear and easy way to do it, he may just keep right on sitting there spaced out about your product but never really making the step to order it.

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