Command Statements – Use them to Push your Prospects

A lot of huge money making entities around the world use command statements as one of their marketing secrets to speedy sales turnover.

Internet, televisions, sales letters etc… each and every one contain direct statements in their advertisements. Here are some of the command statements used in daily business advertisements: Act Now! Buy It Now! Call Now!
People are urged into action each time they see or hear a direct statement.

The prospect may have been interested in the product/service, but would have put it off had it not been for the command statement.

It is not as if you have a curse on him but its is owing to the fact that you gave the command to: ‘Act Now’ and that encourages him to do exactly that.. The consideration of picking up the receiver to call is now fresh in his mind and because of your encouragement he might just act on it. You may find it surprising to know that some people specifically need to be told what to do and they would.

This is not all that complicated for you now, is it?

Millions of dollars have been spent testing commercials with and without command statements. There have been astounding differences in the responses.

The viewer or reader could be saying to himself that this is a wonderful offer. “This is just great” may be the opinion of the product/service that you advertise. Once the process is simple, actually making that order may depend on that final word of persuasion.

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