Increasing the Perceived Value

This is a very good technique that would be perfect for Internet Marketing.

Creating a ‘package deal’ by simply adding extras that cost little or nothing to you, and offering them as bonus, can greatly improve the percieved value of your product or service.

For example, if you are selling a book on “How to get top level rankings from the search engines….

you may add 2 or 3 extras such as an internet marketing report about how search engines work, and/or some free software that help to make Search engine optimization alot easier, and/or a free e-book about search engines and other related topics.

Explain the benefits of each product/service offered as bonus. Write them down in the form of a bulleted list.

The percieved value of your book is now greatly enhanced so that its cost of $19.95 may seem $219.95.

Useful things that cost little or nothing to produce and are related to your product, may be added as bonus. With this simple technique your product may seem to worth alot more than what you charge.

On an actual basis your product will be worth more than you charge, pending you add some bonuses that are very likely to be useful to your prospects.

And that’s great – With no additional cost you are able to increase your sales, while satisfying your customers more.  Everybody wins.